- Selling your home is a chance to maximize your equity, so you owe it to yourself to find the perfect listing agent.
- Searching for a listing agent is just as important as your home search, so make sure to meet with at least three candidates before making a decision.
- We’re telling you the must-ask questions to track down a listing agent—and now, you can put our team to the test when you list your home with us!
Home Sellers, Don’t Settle For Second Best
Many sellers are under the impression that any listing agent can sell their home instantly for the best possible price—but that’s simply not the case. Did you know that 77% of home sellers only contact one agent before listing their home? When it comes to trusting someone with your biggest investment, it’s crucial to do plenty of research to find the right fit. And you should never settle for second, which is why we recommend meeting with at least three agents before making your decision. We’ve outlined some must-ask questions to help you track down the perfect listing agent!
What’s your marketing plan?
The best way to sell your home is to expose it to as many prospective buyers as possible, which requires a strategic marketing plan. Ask potential agents about their specific marketing tactics, and you can even have them provide examples from past clients. Just listing your home online and scheduling an open house shouldn’t be the extent of an agent’s marketing plan. As agents who have crafted masterful marketing plans ourselves, we have the data to target your home’s most likely buyers—and even more importantly, we know exactly how to reach them.
How long have you been working in real estate in my area?
Almost every agent can boast “decades of combined experience” when it comes to their team’s time working in the real estate industry—but what about selling homes in your specific area? Real estate isn’t the same everywhere, which is why you should choose an agent who is local to your area. This way, you can be confident knowing that your home will be competitively listed in comparison to other properties in the area. And if your agent happens to also work with buyers in the area, then they may be able to direct them to your listing!
How many active clients do you work with at one time?
One of the most important things to analyze about your potential agent is their availability. When asking about an agent’s active clients, you want their answer to fall within a sweet spot range—not having many clients can be a red flag, while trying to sell too many properties at once may mean they can’t provide the personalized experience that you deserve. Working with around 10 to 15 clients at once is pretty standard and should still allow for plenty of one-on-one time between you and your potential agent.
Tell me more about your pricing strategies
As a seller, you want to choose an agent who can deliver a top-dollar home sale. A seasoned agent can determine the value of your home in a snap—during your first meeting, go ahead and give them details about your property and ask them for a competitive list price. By doing this, you’ll be able to gauge the agent’s pricing expertise on the spot and ensure they give you a realistic amount. A qualified agent will take into consideration other recently sold homes in the area and ask about any renovations you’ve completed.
And finally…what’s your specialty?
While many listing agents have ample experience across the board, many also specialize in certain types of real estate. Whether it be new construction or luxury properties, it’s crucial to see whether an agent’s specific skill set aligns with the features of your home. And don’t be shy about requesting a sold portfolio—this way, you can see if any of the agent’s sold listings are similar to your property.
Use Our Local Expertise—List Your Home With Us
When it comes to selling your home, choosing the right agent matters more than you think. If you want to work with professionals who know the local market better than anyone else, then you should contact one of our listing agents. We have a wealth of cutting-edge seller resources, in addition to our unparalleled passion for earning our clients top dollar on their home sales. We’ve clued you in on all the tough questions to ask, and we’re more than ready to share our expertise with you!